
As the standard physician-patient joke goes, regarding Holocaust Education on the Internet, I have good news, and I've got bad news. The good news, is all is not lost, and there is very fine substantial information via websites, books and videos ranking in the top 10 on a given search. The bad news is, its been infiltrated by overt and covert Revisionist sites, gaming sites, special interest spams and promotions, and the truly bad, 'forgot to tell you' news is that the best and most substantial sites are not nearly getting the rank nor attention they should for quality shoah, or holocaust education.
The Importance of Shoah Education on the Web
I could hardly be declared impartial when expressing how important Shoah Education is on the net. For the major museums such as USHMM, Wiesenthal Center, Detroit Holocaust Center, El Paso, NY Holocaust, Florida HM, and now Skokie as well as for the smaller, most of Holocaust or Shoah education is based upon the K12 sector (wisely, for the greatest lasting impression) and general public education. Only occasionally are special populations targeted. While one could never say they have not been effective, nor have reached millions over the past 25 or 30 years, still, for most people seeking the museums, visiting them or otherwise using their materials, there is some general agreement that the Shoah really occurred, and they serve to educate from their. They do indeed often run into hostility from Holocaust deniers and others who want their special groups featured, or do not want their children taught, etc, but by in large they are reaching willing learners.
Most individuals though who would never come to their museums either because of apathy or personal beliefs, or even logistics, start their search for holocaust information and education on the web, the genesis of a great deal of information processing at the beginning of this millennium. "SeditionAct.blogspot.com" has already attended to trends in holocaust education on the net, by looking at the number of mentions of certain sites on the net, and comparing them to revisionist sites, over the past 3 or 4 years. (See"Where is Holocaust/Shoah Education Going on the Web?")
This time, though I have examined on several key terms, which sites show up for perusal to a general search.
Searching the Internet for holocaust terms
To compare searches is somewhat of a difficult thing. For example, on Google one will get slightly or even radically different listings depending on how one phrases what they are searching for. An example of this will be seen in the first few terms, shown in the above chart. If a student, or any other computer user wants to begin looking up information about the holocaust in a blind search, they will more likely than not type in the word 'holocaust' to either Bing, Google, Hot Bot, Altavista or other search engines. Because Google is so pre-eminent in usage the searches done here are via Google searches. A 'robot' which is sort of a 'thing' that happens by code using algorithms and sundry other combinations of logic, probability, etc, 'detects' the word, and then spans out to related terms, sites, and information throughout the totality of the net. Consider for a moment that when one types 'holocaust' into Google search, one notes that it contains somewhere around 20,000,000 hits, meaning that at least the word is referenced world wide that many times, although it could be by accident, or in a song, or rock band, or used as a metaphor on an unrelated site. Far fewer sites are directly about the Holocaust extensively, and probably only a few hundred are major holocaust websites. Nonetheless, the degree to which someone will use the site and gain information off the site depends on a number of factors, but one of the most important is rank. 'Rank' the way I am using the term is different than the way the technical term 'Page Rank' is used as the latter involves a formula containing many criteria, but the 'Rank' I refer to is a simple place in a list. I have chosen for this little study a look at the first ten.
Before looking at the results for several key terms, one must also consider though that the best site, with an obscure rank, does no one any good. Most people today are handling information in a different way. Way back in the good old days of the late 70s and early 80s when I worked on my dissertation, one went to the University library, went to Indices and services such as ERIC or PsyAbstracts, etc and then poured for hours and hours, days, weeks and even years over referenced listings of any journal or book article available on a topic in order to do what Google can do in seconds. I took a year and a half of reading and research to develop a viable reading list in my area for my dissertation. Now, the 'ancient' way had some advantages, because a good researcher could synthesize and do a 'cluster analysis' on all the info which aided in forming an approach to a field etc, and by the time one was finished, they had detected and assigned categories and subcategories and already divided relevant from irrelevant information.
Today though, sitting at home in front of a PC instead of down at the library with the clock ticking, I type in the name or word I am researching and immediately have 0 to 20 or more million results. Not all are relevant so it isn't perfect, but I can jump topic to topic with an insane speed, and even gain a quick breadth of understanding which would have taken much longer before. However, despite the best analysis, most of us, unless we are fervently exhausting a topic, will look no more than 3 pages down, and for many terms, the first page: 1-10, are the sites which will attract us to visit. If they are worth the war, we go back again and again and if they are superficial we do not. So the top 10 out of 20,000,000 for the word 'holocaust' is a rather heartbreaking and breath taking make or break rank for sites seeking to educate the unreached public on this topic.
Holocaust, Shoah, and Shoah Education
With all that in mind, one would think that the broad general searches would immediately lead to sites such as USHMM, Simon Wiesenthal Center, Yad Vashem etc who have poured tens or even hundreds of thousands of dollars into their free use sites. They do indeed have significant, organized, and excellent teaching sites, but the sad truth is, they are not well optimized and often do not reach anywhere near the people in the way and on the topics they should. My site does not show well at all on the term 'holocaust' but on the term 'shoah education' we are consistently #1.
| RANK | HOLOCAUST | SHOAH | SHOAH EDUCATION |
| 1 | WIKIPEDIA | WIKIPEDIA | SHOAHEDUCATION |
| 2 | USHMM | WIKIPEDIA | SHOAHEDUCATION |
| 3 | USHMM | USC | SHOAHEDUCATION |
| 4 | ABOUT.COM | LANZMANN | MEMORIALDELASHOAH.ORG |
| 5 | HISTORYPLACE | MTSU | ABOUT.COM-SHOAHEDUCATION |
| 6 | HOLOCAUSTSURVIVORS | DDICKERSON | EUROPEAN JEWISH CONGRESS |
| 7 | HOLOCAUST-HISTORY | AMAZON | SHOAH TEACHING-MJHNYC.ORG |
| 8 | REMEMBER | YAD VASHEM | STORMFRONT |
| 9 | AUSCHWITZ.DK | ZWOJE-SCROLLS | SEDITIONACT.BLOGSPOT.COM |
| 10 | JEWISHVIRTUALLIBRARY | LANZMANN | JAMESDEVITA-MYSPACE |
Before going on to examine other terms and overall reach, recall that these numbers and ranks change with terms, with whether the expression is in quotes or not, with the day the search is done (even the hour), and with phrasing. For example, later we will examine the term 'final solution' and find that 'the final solution' will even yield different ranks. For that reason, as we discuss these ranks, one should maintain a broad perspective that while on the morning of November 4th, 2004 the numbers read this way, tomorrow they may vary. Usually day to day the variance is slight, but even that may change, for example if a site is mentioned on a broadcast.
Also, while I have used mostly the raw list, if a top ten listing was absolutely not related such as when I searched 'white rose' I got flower sites, I skipped the rank for the next truly related site.
Killing Centers , Concentration Camps and Jewish Ghettos
Among the holocaust related terms most likely to be searched for are 'Killing Centers', 'Concentration Camps' and "Jewish Ghettos". The first two are usually synonymous, except to scholars, although the general public and news media still prefer 'concentration camp'. Notice below, a few things about the searches. Again, Wikipedia, figures highly, fighting for rank with USHMM. Shoaheducation.com for some time held a #1 on "Killing and Atrocity Center" but on the shortened term has dropped to #4 although we include basic summaries of about 42 camps. A more detailed site than ours, and an excellent one who accomplished more than most is DeathCamps.org which only shows a #8 rank on 'Ghettos' but is one of the better factual resources on Concentration camps on the net. (There is a difference between death-camps.org and deathcamps.org). Yet consider the overall number of possibilities: for 'Concentration Camps' the overall hit # is 2,390,000. For Killing Centers it is 48,200 and for 'Jewish Ghettos'the # is 34,200. The top ten should yield substantive sites, but look at the data! The first five on all terms are traditional information oreducation sites in shoah education, but the second five, vary with even apfn.org which covers American Concentration camps, or 'abovetopsecret.com' whose top story today is "
Turn a 2-Liter bottle into a 50 watt lightbulb (w/ video)", or books or school student run sites. (There are two of those who rate in my book, including the fine work of Spartacus and Miami-Dade, although they are not streamlined yet for general education). Now, even out of the lowest total, the top 10 of 34,200 is a miniscule part of one percent and should yield 10 super fine sites, but after 12 years that is not there. SWC, Yad Vashem, Detroit, where are they? They cover those topics excellently! The answer is fairly simple: they either do not optimize, or do not optimize well. And they need to.
| RANK | concentration camp | KILLING CENTERS | ghettos |
| 1 | WIKIPEDIA | USHMM | USHMM |
| 2 | WIKIPEDIA | USHMM | WIKIPEDIA |
| 3 | REMBER.ORG | LIBRARY.THNKQUEST | WIKIPEDIA |
| 4 | JVL | SHOAHEDUCATION.COM | FCIT |
| 5 | USHMM | REMEMBER.ORG | AISH |
| 6 | apfn.org | WIKI ANSWERS | H.E.A.R.T. |
| 7 | FCIT | MASSVIOLENCE.COM | JVL |
| 8 | MTSU.EDU | JEWISHVIRTUALLIBRARY | DEATHCAMPS.ORG |
| 9 | ABOVETOPSECRET | WW2.DSO.NODAK.EDU | SPARTACUS |
| 10 | SPARTACUS | GOOGLE BOOKS | Merr-Webster-AOL |
Hitler, is one of the most frequent terms used in holocaust word searches. It occurs more than 38,300,000 times on a Google search today. Those who are involved in shoah education wish to make very sure that the facts about the man and his life are dealt with well in order not to induce any unhealthy fascinations. So how do the stats read by site?

Wikipedia and Jewish Virtual Library are pretty sure bets for # 1 and #2 rank, and hitler.org while it can provide excellent historical information, and is not formally a revisionist site, refuses to regard itself as a tolerance site or not, according to their statement since they consider themselves purely historical in perspective. Interestingly, a primary source for holocaust information is becoming that of Youtube.com, the search for videos which includes myriads of documentaries, clips, powerpoint presentations, films etc on most holocaust topics and includes very fine historical footage. It is however non-interfering and it can be mixed with everything from joke sites, (one is Skip Hitler, the gay grandson routine, go ahead, type it in, see if i care), to kids talking, or even soft porn. It can be a good teaching tool with an experienced person selecting the clips though, but consider that at this point, it ranked # 8 out of over 38 million in providing information on the web about hitler, with just one of its clips. And that clip is well, not what one thinks it is, but another crude parody.
Endlosung, Final Solution and Operation Reinhard
Lets consider the terms Endlosung and 'The Final Solution of the Jewish Question', with Endlosung the German 3rd Reich term for the latter. The search runs as follows:
Einsatzgruppen
Lets try another term. (We are looking at around 16). Einsatzgruppen finds Wikipedia again at #1 , and they have knocked the ball out of the hands of alot of us. They are followed on the term Einsatzgruppen by holocaust-history.org, and Ushmm, deathcamps.org and Jewish Virtual Library in the first 5. Well known traditional sites hold until the #10 spot where we get datasync.com. Who is not in the top ten? Yad Vashem, shoaheducation.com, Nizkor, SWC, and others one would expect. Time to optimize.
Germanization, Volk, 'Burning of Reichstag', White Rose, Weimar Republic,
beerhall Putsch, Munich Putsch
All of the terms above are common terms in Introductory level Holocaust or Shoah education. Consider the tables below: These terms will carry us through all but the last term, and only a few comments will be made due to the length of this discussion:
And for the terms: Beerhall Putsch, Munich Putsch and Weimar Republic:
Not to leave out the third term of 'Weimar Republic' we find a mixed bag: since Weimar Republic is a term which may be used independently of shoah education, as a mere point of history, we note several sites that are education oriented or pbs, a news site. To some degree there is no real way to optimize around it but it shows the difficulty some terms face.
Lastly, the term I have included is partly selfish, since a good deal of my site is focused on the beliefs, theology and ideology of the Nazis, I have included the term "Nazi Beliefs".
We end up #1 and 2 on this term. When a site ends up repeated in the top ten it may be that there are two pages on the site with a primary focus on the topic, e.g. my page hits #1 for a main page which is /nazibeliefs.html and which I have in the past used as a subdomain, and the first main page on the index page: a page dealing with significant people who influenced the Nazis' beliefs. We are followed by Wiki Answers which shows a grassroot interest in the topic as does the appearance of the topic in an article in the LA Times. The others though are off topic and a little less serious than might be beneficial meaning this topic while widely dealt with on the net is not well dealt with.
How do We Fare?
How do we fare? Lets consider some average rankings across terms:
Wikipedia: 1.545
Ushmm: 2.1 of the only 10/22 terms where it is mentioned
in other words, when mentioned, avg=2.1 rank, but across terms,
mentioned in only 45% of terms.
Jewish Virtual Library:
5.125 avg when mentioned on a term, mentioned on 36% of terms in top ten.
Not very just when one considers the thousands of hours in that fine site.
Spartacus
avg 7.3 rank when mentioned, mentioned in top ten 6 out of 22 times of
terms here, or 27.2
shoaheducation.com
avg 1.8 of times mentioned, but mentioned on only 54% of terms in top ten.
this varies, and past experience is that out of 40 key terms
regularly checked, within top ten to 20 on most .
Fcit 6.33 avg but only 13.6% of terms rank in top ten. FCIT is widely
referenced though, so a different combination of terms may
different results.
deathcamps.org 7.5 avg of time mentioned, but only mentioned 13.3% of the time:
I've appreciated for years the amount of work in that very
fine site, and its just very sad that the ranking isn't
higher.
remember.org 5.75 mentioned in top ten on 18% of terms
The others I will not include for brevity's sake but here is a real problem: on these very common terms, Yad Vashem, Simon Weisenthal's MOTCL , and a number of other well known sites do not show consistently though they have quality work. In fact many of us are being 'bumped' by clever marketeers who know how to optimize a mediocre book, or promote a film, or even by a way over-rated but 'viral' youtube parody. That sort of stuff, to some degree can be rectified, and this week's blog needs to be heeded not as a critcism or an embarrassment,but as a signal to make sure that the quality holocaust/shoah education sites already on the net GET READ and DOWNLOAD!
A few hints:
1. Include Metatags on every section. Better than losing out to 'Skip Hitler'.
2. Carefully think out key words. Hitler.html can include Hitler, adolph hitler, fuhrer, Germany, Third Reich, Nazi,Nazi Party, etc. etc.
3. Write detailed inclusive titles on title tags in the header of each page. My page entitled 'endlosung.html' carries the title:
It says more than one has to, but is inclusive on terms which might be hit in a search.
4. Correct optimization will do more for your page than marketing techniques and paid advertisements.
5. Get real sites to backlink to yours, or better to reciprocal link.
6. Include internal links.
7. Use color, style and simplicity, and text width of about 500 to 550px is optimum. Nobody reads very much of a white page without borders or margins.
8. Use photos with alt tags.
9. Use identifiable links.
10. Avoid garish colors.
11. Avoid print so tiny that half the world over 50 can't read it.
12. Add key points summaries.
13. Choose clear page names. My Eugenics page is called by an obscure name which means it lowers its usefulness in a search.
14. Clarify and organize your info in an all out index. USHMM has state of the art info and material, but it is scattered and hard to navigate from the front page for beginners and those not familiar with the site.
15. Get sites finished and then learn how to often ping, do tracer-routes, reset or re-ftp recent backups etc so that hackers or 're-writers' can't make it look like they had part of your site. Its your intellectual property, and they are committing as much as a felony when they hack.
That's just a bit for now. There's alot at stake. Like a generation.
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